Maintaining your own particular business is no simple errand, and your schedule is ensured to never end. This said, you shouldn’t utilize this as a reason to take easy routes with regards to having online visibility. Starting with your site, it’s fundamental to position yourself online with a strong, professional destination that gives clients the impression you mean business and the motivation to need to connect more with your business. With this in mind, consider these reasons why having a strong site is vital.
Let’s face it – we live in a world where people Google before they shop, visit online review sites like Yelp before they buy and “check-in” via Facebook, Twitter and Instagram as they go about their days. Because of this, you want your first impression to be the best it can be. Beginning with your website, consumers are passing judgement and making decisions about whether or not they will even visit your store, restaurant or office. They’re likely to dismiss you entirely, as well, should they believe your website doesn’t reflect the kind of experience your business – or a business like yours – should offer.
A website is an important marketing tool for any business. A good website design makes it a very effective marketing tool. It is most needed when your business is starting up new. With a website, you can potentially reach a larger number of prospects. There is a great possibility of reaching many potential customers online than offline. In Nigeria and Africa, this is increasing very fast with improved internet access. Mobile phones and social media are key factors.
In June 30, 2015, Nigeria had about 92 million Internet users, according to Internet World Statistics. By the end of this year, it is estimated that 7 in 10 Nigerians will have access to the internet.
With a population of 181 million, this is serious numbers. It is estimated that Nigeria has 97.2 million active mobile phones. These figures emphasize the importance of securing your businesses space on the world wide web. It is not just enough to have web presence. Your business will require an effective web presence that delivers the desired goals.
A decent site gives you an appealing web presence. It passes on professionalism, reliability and authority. It will positively affect your brand value. Without a decent web site, your businesses or organizations space on the web might be harming and not useful. A responsive web site is very vital. This is vital for right cross device display. Your site will be seen on cellular mobile phones, ipads, tablets, desktops and even huge screen TVs.
By now it’s clear that if you don’t have a website, you’re missing out on opportunities for customers to identify who you are and if they want to spend money with you. This said, if you have a bad website it is better to have no website. While no website equals missed opportunities, a bad website can actually be worse since it literally makes your business look bad. there’s truly no excuse for your website to look unprofessional and sloppy. If you can’t proudly promote the website you have currently live and available for the world to see online, take it down. A bad website is far worse than no website – but let’s be clear… both are bad for business.
Whether you are a one man or woman show or operate with 100 employees, your website should appear as if you have a team dedicated exclusively to keeping your online presence strong and noteworthy. The key here is “appear” versus actually having someone updating your website everyday. For most small businesses, this is simply not necessary. However, having a professional, polished looking website that functions easily and offers customers easy navigation, strong photo images, professional quality content and an overall experience that engages them enough for them to want to do business with you is key.